This Book Will Change the Way You Think About Marketing
21st April 2016
By: Phyllis Langley
And when I say marketing, I really mean everything.
My New Years resolution was to read more books. I sought to broaden the way I approach different subjects in my field and at the end of the work day, put down my phone to power out from the world of social media and pick up a good old fashioned book. At first I began taking recommendations from friends that for the majority, were all fictional. Six books later, I finally realized that I couldn’t make it past the first 30 pages. I realized that my interest would quickly dwindle because I interested in real reads. And thats when, ironically, I picked up The Tipping Point by Malcolm Gladwell.
“The phrase the Tipping Point, comes from the world of epidemiology. It’s the name given to that moment in an epidemic when a virus reaches critical mass. It’s the boiling point. It’s the moment on the graph when the line start to shoot straight upward”.
I’ve never felt the need to write down notes about my thoughts or interesting findings I gathered from readings before until now — this is a must read for any creative/millennial/entrepreneur.
It's practical. Trust me when I say I wasn't the most studious of students in high school (I preferred the Cole’s notes route). The theories are complex but it is written in an easy, yet powerful way.
It's relevant. In fact, I truly believe it always will be. It’s 2016, we live in a content driven society where Snapchat, funny memes and videos are king. When I want to try out a new restaurant, I go on Instagram to check out the geotag and search through all of the pictures of the food people have ordered. God forbid I would go in blindly and read over the menu a dozen times trying to come to a decision. I need to see it to believe it! And if the restaurant doesn’t have an Instagram account, I get pretty worried. This book will teach you how to think counter intuitively. Each chapter has lessons that can be applied to any strategy for the brand of you and/or your business.
It will influence you to connect with influencers. It is filled with thought provoking case studies that will help you connect the dots on what causes social epidemics and trends (in any industry) to stick.
You’ll put down the book feeling like you just installed iOS 9.5 into your brain. You’ll have a new outlook on the way the world works and you’ll realize all it takes is one idea and one person to powerfully disrupt the system.
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Work small, dream big,